Lilian Zepeda
Make funky art!
Index / Brand Identity / Publication / Illustration / Stickers
OOH’s Advertising
Chobani & Trident: For this project, I developed Out-of-Home advertisements for two brands of my choice: Chobani and Trident. The objective was to create visually engaging concepts using clean, impactful photography, minimal text, and clear product focus. Each design aimed to attract attention quickly while ensuring that the background elements supported the product/storytelling.
Chobani
For this product, I focused on capturing the light, yummy feeling one experiences when drinking their smoothies. The design emphasizes the product’s core ingredient strawberries, while keeping the overall tone airy and carefree. I crafted a simple, memorable tagline to quickly draw attention, supported by a flowing effect on the typeface to
evoke ease and lightness.
When developing the concept, I considered the placement of the OOH ads in elevated, skyline-level locations, such as rooftop billboards or high transit stops. These placements allow the creative to meet the viewer from above, aligning with the “lifted” feeling the product inspires—perfect for busy commuters on the go.
but it came out great!
Mockups
Trident
This concept took a playful, imaginative approach, drawing inspiration from the brand's oceanic name. I placed the product in a beach setting, using the sea as a visual metaphor and backdrop. To enhance the connection, I integrated seashell textures and natural elements that subtly nod to the brand's aquatic roots.
The tagline, “Chew on this, relax.”offers a moment of calm for urban audiences, especially when viewed in high-stress transit locations like subways or metro stations. The overall execution invites city dwellers to mentally escape, and book a ticket to a summer vacation.
Thayers Toner
My favorite concept, and toner. I wanted to depict the floral smell in Thayers toner, and its wonderful properties for the skin. Luckily my neighborhood has beautiful bushes, and it surrounded the product so nicely. The tagline a play on words. The bathroom shot was approaching a clean aspect of the product, a nice monochrome bathroom and white cotton balls. Since applying toner you’ll need cotton balls or pads. Tagline playing on the clean bathroom and he clean natural ingredients in the toner.