Lilian Zepeda
Make funky art!
Index / Brand Identity / Publication / Illustration / Stickers
La Suerte Pop-up
"La suerte" is a Spanish term that translates to "luck" or "fortune" in English.
In this club, Latina women come together to share recipes and win. Wheaton, MD is a small town in some parts. It is a community filled with small business owners and families. Population being mostly Latinos, the culture here is rich of various countries. This Pop-up club allows ladies ages 50-75 come together for monthly gathering. A place to share their most prize possession, food. For this pop-up ladies in this neighborhood will have a space to hang out and share. They’ll chit chat, learn recipes from each other, and gossip which dish had no flavor.
At the end of each meeting, ladies will vote on the best tasting dish (excluding their own). The lucky winner gets a prize, and, most importantly bragging rights.
Logo Ideas
When starting out this project, I knew I wanted a hand drawn design. Something like sketch pencils. I started sketching out a four leaf clover, to play into the lucky theme. I went with a magenta and a blue to depict the woman theme. The four leaf clover was a nice addition, but the name of the event felt lost. So, I decided to play with the typeface, suggesting adding flowers around the title. But the best outcome was just having the type stand alone, powerful on its own. The floral illustrations would later be used for the cook book and theming of the event.
Final Logo
Invites
The invitations had to be a petal shape. It would fit the theme so nicely, and plus abuelitas love flowers. I reused the petal design from the first drafts, adding stars like an embroidered border. Each invite would be customized with the attendes name and have the details inside. All holding together with a golden push pin.
Illustrations
Visual style, Illustrations based. The flower and accents were inspired by the aprons many abuelita’s wear in the community. They’re usually embroidered with flowers and vines. For these ladies, aprons are not only for protecting ones clothes. But it reminds them of their home countries, where many ladies use
it on the daily.
Getting the word out
Reusing the first logo draft, I placed it on for the event flyer. Adding more floral accents and its tagline “who is the luckiest?” These flyers would be displayed on the community board, since outside the apartments.
Prizes and A Cookbook!
What’s a Pop-up event without prizes? Without a collaboration? For the cookbook I was inspired by Cipe Pineles cookbook and my own abuelitas handwritten recipes. The book itself would have all the ladies special recipes, along with illustrations, and a self bio. The handwriting is from my abuelita that I scanned, makeing it more intimate.
I had the most fun designing the prizes. I thought what would ladies want to win? Beside bragging rights of course. I went to see what my abuelita usually fights to win. And the classic prizes were mugs and free tote bags. So I designed both ideas, including the illustration pattern created before. I even mocked up an apron, the special prize for the first place winner.